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	<title>Daisymupp &#187; Self-service</title>
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		<title>Ten examples of brands dishing up details on food origins</title>
		<link>http://www.daisymupp.net/2010/12/ten-examples-of-brands-dishing-up-details-on-food-origins/</link>
		<comments>http://www.daisymupp.net/2010/12/ten-examples-of-brands-dishing-up-details-on-food-origins/#comments</comments>
		<pubDate>Fri, 10 Dec 2010 07:49:18 +0000</pubDate>
		<dc:creator>Daisymupp</dc:creator>
				<category><![CDATA[Springwise]]></category>
		<category><![CDATA[Foodwatch]]></category>
		<category><![CDATA[Self-service]]></category>

		<guid isPermaLink="false">http://www.daisymupp.net/?p=454</guid>
		<description><![CDATA[For today's post, we've collected examples of ten food brands that give consumers access to information on the origins of their products' ingredients. While these efforts are baby steps toward true traceability — and critics are somewhat justified in their assertion that images of verdant fields and smiling farmers are little more than marketing tools — smart brands are nonetheless moving in the direction of increased transparency. <p><a href="http://www.daisymupp.net/2010/12/ten-examples-of-brands-dishing-up-details-on-food-origins/">Weiderliesen: Ten examples of brands dishing up details on food origins</a></p>]]></description>
			<content:encoded><![CDATA[<p><em>This is the fifth and final post in a series of articles on  traceability. Written by Springwise, and supported by IBM. Check out our  previous posts on <a href="http://www.springwise.com/non-profit_social_cause/free2work/">informing consumers about child labour</a>, <a href="http://springwise.com/food_beverage/skanemejerier/">milk tracking by a Swedish dairy</a>, <a href="http://springwise.com/life_hacks/safetybook/">a registration service for product recalls</a> and <a href="http://www.springwise.com/food_beverage/harvestmark/">supermarkets offering increased food traceability</a>, or <a href="http://r1.fmpub.net/?r=http%3A%2F%2Fwww.ibm.com%2Fsmarterplanet%2Fus%2Fen%2F&amp;k4=790&amp;k5=%7Bbanner_id%7D">read more about building a smarter planet</a>.</em><br />
_________<br />
For today&#8217;s post, we&#8217;ve collected examples of ten food brands that give  consumers access to information on the origins of their products&#8217;  ingredients. While these efforts are baby steps toward true traceability  — and critics are somewhat justified in their assertion that images of  verdant fields and smiling farmers are little more than marketing tools —  smart brands are nonetheless moving in the direction of increased  transparency.</p>
<p>1. <a href="http://www.findthefarmer.com/">Stone-Buhr</a> — Buyers of  Stone-Buhr&#8217;s All Purpose Flour can type in a lot code on the company&#8217;s  website to see which family farms grew the grain. Stone-Buhr&#8217;s emphasis  is on spotlighting the family-owned farms in the Northwest who supply it  with certified sustainable wheat.<br />
Website: <a href="http://www.findthefarmer.com/">www.findthefarmer.com</a></p>
<p>2. <a href="http://www.coca-cola.co.uk/environment/trace-your-coke.html">Coca-Cola</a> — In the UK, Coca-Cola launched a web app that allows consumers to  trace the origin of their can or bottle of Coke. Instead of divulging  the sources of ingredients, Coca-Cola focuses on manufacturing  locations, distribution and environmental impact. It estimates the  carbon footprint of a drink, and shows the address of the factory it was  made in.<br />
Website: <a href="http://www.coca-cola.co.uk/environment/trace-your-coke.html">www.coca-cola.co.uk/environment/trace-your-coke.html</a></p>
<p>3. <a href="http://www.askinosie.com/">Askinosie</a> — Missouri-based  chocolate maker Askinosie invites customers to enter a &#8216;Choc-O-Lot&#8217;  number to view the chocolate&#8217;s geographical origin, as well as  information about the farmers who grew the cocoa beans. The tool  highlights the company&#8217;s commitment both to quality and to a fair deal  for farmers. Askinosie buys directly from farmers in Mexico,  Phillipines, Tanzania and Ecuador, and doesn&#8217;t purchase beans until  they&#8217;ve met the farmers in person.<br />
Website: <a href="http://www.askinosie.com/">www.askinosie.com</a></p>
<p>4. <a href="http://www.doleorganic.com/">Dole Organic</a> — Dole lets  consumers “travel to the origin of each organic product”. By typing in a  fruit sticker&#8217;s three-digit code on Dole Organic&#8217;s website, customers  can find the story behind their banana or pineapple. Each farm&#8217;s section  on the website includes background info, shows photos of the crops and  workers and tells consumers more about the origin of Dole&#8217;s organic  products.<br />
Website: <a href="http://www.doleorganic.com/">www.doleorganic.com</a></p>
<p>5. <a href="http://www.wheresyoursfrom.com/">Chippindale Foods</a> —  Chippindale Foods supplies free range eggs to supermarkets in northern  England. The company created wheresyoursfrom.com to allow consumers to  find out where their eggs were laid. After entering the code printed on  an egg carton, people can view pictures of &#8216;their&#8217; farmer and hens, and  read a history of the farm.<br />
Website: <a href="http://www.wheresyoursfrom.com/">www.wheresyoursfrom.com</a></p>
<p>6. <a href="http://www.fritolay.com/lays/chip-tracker.html">Frito-Lay</a> — Another big brand that&#8217;s embracing traceability is Frito-Lay. Its  Chip Tracker lets consumers trace where a particular bag of chips was  made, by entering their ZIP code along with the first three digits of  the bag&#8217;s product code. The site returns a specific location along with  its annual output. An associated map, meanwhile, highlights both growing  and production facilities.<br />
Website: <a href="http://www.fritolay.com/lays/chip-tracker.html">www.fritolay.com/lays/chip-tracker.html</a></p>
<p>7. <a href="http://www.freshexpress.com/">Fresh Express</a> — A  subsidiary of Chiquita Brands and purveyor of washed and packaged salad  greens, Fresh Express allows consumers to find the origin of their salad  through a &#8216;Leaf Locator&#8217; on the company&#8217;s website. Fresh Express  sources leafy greens from five US states and Mexico, and includes  details on a location&#8217;s climate, growing season and agricultural  history.<br />
Website: <a href="http://www.freshexpress.com/">www.freshexpress.com</a></p>
<p>8. <a href="http://www.croptocup.com/">Crop to Cup</a> — Through Crop  to Cup&#8217;s website, consumers can trace their coffee back to the farmers  who produced it. Drinkers of Uganda Bugisu coffee, for example, can read  a profile of Peter Guimuii, who is married, has six children and  approximately 5,000 coffee trees. The detailed personal information  provided underscores Crop to Cup&#8217;s goal of improving farmers&#8217;  livelihoods.<br />
Website: <a href="http://www.croptocup.com/">www.croptocup.com</a></p>
<p>9. <a href="http://more.dominos.com/behindthepizza">Domino&#8217;s Pizza</a> — Pizza lovers don&#8217;t enter product codes on &#8216;Behind the Pizza&#8217;, which  was created by Domino&#8217;s to give consumers more information on how their  pizza ingredients are made. While the site does show manufacturing  plants and farms it works with, the focus here is more on edutainment  than targeted transparency.<br />
Website: <a href="http://more.dominos.com/behindthepizza">more.dominos.com/behindthepizza</a></p>
<p>10. <a href="http://www.iglo.de/">Iglo</a> — First featured on  Springwise in 2008, &#8216;Woher kommt Ihr Spinat&#8217; is still going strong.  Created by Iglo, a European market leader in the frozen foods segment,  the program gives consumers access to details on where their spinach  came from. Offsetting its Big Brand reputation, Iglo displays pictures  of the spinach grower and his or her family, alongside information about  the farm.<br />
Website: <a href="http://www.iglo.de/">www.iglo.de</a></p>
<p>Found on : <a href="http://www.springwise.com/food_beverage/traceability/" target="_blank">Springwise</a></p>
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		</item>
		<item>
		<title>Farmers use vending machines to sell produce</title>
		<link>http://www.daisymupp.net/2009/10/farmers-use-vending-machines-to-sell-produce/</link>
		<comments>http://www.daisymupp.net/2009/10/farmers-use-vending-machines-to-sell-produce/#comments</comments>
		<pubDate>Wed, 07 Oct 2009 14:21:50 +0000</pubDate>
		<dc:creator>daisymupp</dc:creator>
				<category><![CDATA[Springwise]]></category>
		<category><![CDATA[Ecologie]]></category>
		<category><![CDATA[Self-service]]></category>
		<category><![CDATA[Slowfood]]></category>

		<guid isPermaLink="false">http://www.daisymupp.net/?p=133</guid>
		<description><![CDATA[<p>Source : http://www.springwise.com/food_beverage/regiomat/</p>
<p>In a world wrapped up in complex supply chains, small farmers are in a catch-22: sell to the supermarkets and get less cash for your carrots, or spend a lot more time and effort trying to sell directly to customers. Consumers, meanwhile, are torn between loyalty to local businesses and the convenience of those <p><a href="http://www.daisymupp.net/2009/10/farmers-use-vending-machines-to-sell-produce/">Weiderliesen: Farmers use vending machines to sell produce</a></p>]]></description>
			<content:encoded><![CDATA[<p>Source : <a title="http://www.springwise.com/food_beverage/regiomat/" href="http://www.springwise.com/food_beverage/regiomat/" target="_blank">http://www.springwise.com/food_beverage/regiomat/</a></p>
<p>In a world wrapped up in complex supply chains, small farmers are in a catch-22: sell to the supermarkets and get less cash for your carrots, or spend a lot more time and effort trying to sell directly to customers. Consumers, meanwhile, are torn between loyalty to local businesses and the convenience of those established supply chains. Now a German farm, <a href="http://www.peter-paul-hof.de/" target="_blank">Peter-und-Paul-Hof</a>, has found a solution in the form of&#8230; vending machines. The result of a collaboration between the farm and vending manufacturer Stuewer, the specially designed <a href="http://www.stuewer.de/automaten/regiomat/index.html" target="_blank">Regiomat</a> machines currently sell fresh milk, eggs, butter, cheese, potatoes and sausage in thirteen German towns and communities.</p>
<p>It&#8217;s not a solution that sprung up overnight. Initially, Peter-und-Paul-Hof were operating a service delivering milk to their customers. Finding this too time-consuming, they began encouraging customers to collect the milk from fridges on their farm, which proved successful and inspired them to use vending machines as a more versatile solution. The Regiomat machines can be placed outdoors 365 days a year as long as they&#8217;re under a roof (some have even been placed alongside hiking trails in Switzerland), effectively giving locals a 24-hour farmers&#8217; market and farmers a lot more free time. By cutting out the middleman, this system also offers potential savings over retail stores. An update to the traditional farm stand that is beneficial to both farmers and local-loving consumers, this is definitely a concept we can see spreading to other parts of the world. (Related: <a href="http://springwise.com/food_beverage/lofresco/" target="_blank">Vending machines for healthy food</a>.)</p>
<p>Website: <a href="http://www.stuewer.de/automaten/regiomat/index.html" target="_blank">www.stuewer.de/automaten/regiomat/index.html</a> — <a href="http://www.peter-paul-hof.de/" target="_blank">www.peter-paul-hof.de</a><br />
Contact: <a href="mailto:automaten@stuewer.de">automaten@stuewer.de</a></p>
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		<item>
		<title>More self-service at bars &#8211; a tap at every table</title>
		<link>http://www.daisymupp.net/2009/07/more-self-service-at-bars-a-tap-at-every-table/</link>
		<comments>http://www.daisymupp.net/2009/07/more-self-service-at-bars-a-tap-at-every-table/#comments</comments>
		<pubDate>Thu, 30 Jul 2009 13:28:18 +0000</pubDate>
		<dc:creator>daisymupp</dc:creator>
				<category><![CDATA[Springwise]]></category>
		<category><![CDATA[Cafés]]></category>
		<category><![CDATA[Self-service]]></category>

		<guid isPermaLink="false">http://www.daisymupp.net/?p=54</guid>
		<description><![CDATA[<p>When heading out to their local watering hole for a drink, some customers prefer to serve themselves. We&#8217;ve highlighted Amsterdam&#8217;s Minibar and the table-top taps of Pilsen&#8217;s Unique Bars. Offering a self-service system that can be retrofitted anywhere is the TableTender by TableTap.</p>
<p>The TableTender system, available in Britain and the United States, is designed and built <p><a href="http://www.daisymupp.net/2009/07/more-self-service-at-bars-a-tap-at-every-table/">Weiderliesen: More self-service at bars &#8211; a tap at every table</a></p>]]></description>
			<content:encoded><![CDATA[<p>When heading out to their local watering hole for a drink, some customers prefer to serve themselves. We&#8217;ve highlighted Amsterdam&#8217;s <a href="http://springwise.com/food_beverage/minibaramsterdam/">Minibar</a> and the table-top taps of Pilsen&#8217;s <a href="http://springwise.com/food_beverage/tap_your_own_beer_at_bars/">Unique Bars</a>. Offering a self-service system that can be retrofitted anywhere is the TableTender by <a href="http://www.tabletap.co.uk/">TableTap</a>.</p>
<p>The TableTender system, available in <a href="http://www.tabletap.co.uk/">Britain</a> and the <a href="http://www.thetabletap.com/">United States</a>, is designed and built for each specific venue. There&#8217;s a tap (or several) located at each table, which allows patrons to pour at their leisure—to a point. The system is designed to comply with drinking regulations, shutting off after dispensing around 11 pints of beer and only resuming once a waiter has checked the table. The amount dispensed is displayed on a meter at the table, as well as recorded on the proprietor’s database to monitor sales and consumption by hour, day, month and table.</p>
<p>Like installation, pricing is bespoke, but for a ballpark figure: the first bar to install the system paid USD 110,000, excluding a monthly fee for maintenance and software licensing. While the upfront costs may be steep, ease of drinks purchase combined with lower costs for wait staff could make for a profitable addition to bars seeking to stand out from the competition.</p>
<p>Website: <a href="http://www.tabletap.co.uk/">www.tabletap.co.uk</a> — <a href="http://www.thetabletap.com/">www.thetabletap.com</a><br />
Contact: <a href="http://www.tabletap.co.uk/contact">www.tabletap.co.uk/contact</a> — <a href="mailto:jeff.libby@thetabletap.com">jeff.libby@thetabletap.com</a></p>
<p>Source : <a title="http://springwise.com/food_beverage/tabletap/" href="http://springwise.com/food_beverage/tabletap/" target="_blank">http://springwise.com/food_beverage/tabletap/</a></p>
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